Date：2017-06-15

China's row of pin, the mother connector connector industry has been in the low-end market advantage, China's current row of pin, the mother connector manufacturers are to enter the mid-range field, pay more attention to product quality. At the same time, they are still in the same industry with the Asian price war, and often win the party. At present, the full line of pin, the mother connector products can be bought from the Chinese mainland. Pins, Pairs Board-to-Board Connectors As an indispensable accessory to products and equipment, the proportion of purchases in many product applications is growing. And compared with other key devices, the choice of a wider range of connector products, the local procurement space is greater, so it is not high barriers to entry into the industry. Wang Jianbo, general manager of Shenzhen Jinling Electronics Co., Ltd. (JILN), has made its own views on this, as in the view of the current economic situation, it is a threat. And the opportunity coexist.

    With Wang Jianbo analysis, the current row of pin, mother, connector market is mainly faced with two aspects of competition. The first is the threat of alternatives, for now the main substitutes of the connector is the terminal, in the high-end market by the threat is not great, but in the low-end market is facing fierce competition, when the procurement When faced with cost pressures, they tend to replace the connector with a relatively inexpensive terminal. The second is the profit of the enterprise by the buyers and suppliers of the squeeze, the connector buyers are mainly products and equipment manufacturers, their market concentration is high, the high degree of standardization, its profitability in the current market economy Under the profitability of the decline in the procurement process is often the use of the current information is more transparent background under constant pressure, and the row of pin, the mother connector manufacturer Qi main suppliers are aluminum, copper, silver, gold and engineering Plastic and other raw materials suppliers, party industry concentration, standardization is higher; the buyer's trading volume is very large; product differentiation is very small; conversion seller's cost is relatively small; forward integration is unlikely; both information Quite transparent; in general the seller's bargaining power is relatively low, which resulted in a small profit margins of the enterprise.

    Although the overall market has been a certain threat, but Wang Jianbo that opportunities greater than the threat. At present, Jinling Electronics (JILN) mainly produces products that are needle, mother, round hole, European socket, Jane cow, etc. The company was established in Shenzhen in 2004, and in the development of the company more than ten years according to the needs of the market continue to adjust the company Product positioning and market positioning. Through in-depth investigation and analysis, the formation of the row of the mother row market positioning and market strategy to expand the strategy to determine the row of the mother row where the market, the overall market demand for China's total market demand and market capacity and prospects to make judgments , A clear target market, the target market users, use, product characteristics, price, user needs and preferences for a clear analysis with the appropriate marketing strategy. In this process the company continues to grow and develop.

    In recent years, due to the rapid development of the upstream industry of pin, mother and connector, the 3C industry and data transmission business, including computers, communication products and consumer electronics, have great potential in China. A major development direction is the LED display connector, the current rapid development of China's LED display industry, the corresponding demand for the connector is also strong, but as a new field, the Chinese manufacturers in terms of technical strength or production experience from the point of view Very deficient.

    In the face of market and technical changes, the Chinese manufacturers should gradually get rid of the homogeneous competition in the low-end product type, and actively follow the cutting edge of the pin, the mother, the connector technology, the learning connector The new technology and new technology, and constantly develop new products, expand high-end product line.